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Black Rifle Coffee Review: A Brew with a Mission

Updated on April 10, 2024

A Fresh Cup of Patriotism

In the world of coffee enthusiasts and patriots, Black Rifle Coffee Company (BRCC) stands out not just for its rich, bold flavors but for a mission that goes beyond the cup. Founded in 2014 by former U.S. Army Green Beret Evan Hafer, BRCC is more than a coffee company; it’s a veteran-founded business with a profound commitment to supporting those who have served America. As a coffee lover and a staunch supporter of veteran initiatives, my encounter with Black Rifle Coffee has been nothing short of inspirational.

What Makes Black Rifle Coffee Company Unique?

The Mission and People

At its core, BRCC’s mission is to serve coffee and culture to those who love America. This company was built on the foundation of giving back, with a portion of every sale going to support veterans, law enforcement, and first responders. This dedication is not just in words; it’s in action. With a goal to hire 10,000 veterans, BRCC is setting a standard for how businesses can play a significant role in providing opportunities for the military community.

Our Content: More Than Just Coffee

BRCC excels in creating engaging content that resonates with its audience. From the hilariously inventive Black Rifle Coffee Podcast to the adventurous tales on the Coffee or Die™ magazine, the company offers a wide range of content that educates, inspires, and entertains. It’s a brand that understands its community deeply, creating spaces where laughter, learning, and love for the country blend seamlessly.

The Products: Taste the Freedom

BRCC’s range of products is impressive, offering explosive roast profiles that cater to various tastes. Whether you’re a fan of light, medium, or dark roast, there’s something for everyone. One of their top-selling products, the ‘Freedom Roast’, captures the essence of what the brand stands for – bold flavors and a commitment to freedom. Each sip is a reminder of the sacrifice many have made for the country, making it not just a coffee but an experience.

Black Rifle Coffee with Kettle and Aeropress

Pros and Cons


  • High-quality, varied coffee selections
  • Strong mission and support for the military community
  • Engaging and diverse content for all tastes


  • Premium pricing might not fit everyone’s budget
  • Specific brand culture may not appeal to all coffee lovers

Who is Black Rifle Coffee For?

BRCC is for anyone who loves great coffee and supports the values of freedom, hard work, and the American dream. It’s for the adventurers, the dreamers, the veterans, and the patriots. If you appreciate a company with a mission that extends beyond profit, Black Rifle Coffee is your brew.

Why Black Rifle Coffee Company is Worth It

In a market saturated with countless coffee brands, BRCC distinguishes itself through its quality, mission, and community. The coffee is exceptional, but what makes it truly special is the cause it supports. Purchasing from BRCC means contributing to a larger mission of supporting those who’ve served our country.

My Personal Experience

I remember the first time I tried BRCC’s ‘Silencer Smooth’ blend. Not only was the coffee deliciously smooth, but knowing that my purchase was contributing to a noble cause made it all the more satisfying. It’s rare to find a brand that matches your values so closely while also delivering an outstanding product.

Black Rifle Coffee Delivery Box

Final Verdict

Black Rifle Coffee Company is more than just a coffee brand; it’s a community, a mission, and a testament to the American spirit. With high-quality coffee, engaging content, and an unwavering commitment to supporting veterans and first responders, BRCC stands out as a brand that truly makes a difference.

In Conclusion

If you’re looking for a coffee brand that offers excellent products and supports a great cause, Black Rifle Coffee Company is the choice for you. It’s a purchase you can feel good about, contributing to a mission that matters while enjoying some of the best coffee on the market. So, grab a cup of BRCC coffee, and let’s toast to freedom, hard work, and the American dream.

Derek Mountain
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